50 Digital Products You Can Start Selling Today
Thinking about dipping your toes into the digital product world? No inventory headaches, no shipping nightmares, and the ability to make money while I sleep? Sign me up!
Look, we've all been there, scrolling through social media, seeing others crushing it with their digital shops and thinking, "Could I do that too?" The answer is yes, but we all know you’ll have to put in the hard yards to do it. Whether you're a creative soul with design skills, a tech wizard who can code, or just someone with knowledge to share, there's a digital product you can create starting today. So if you’re ready to put in the effort, you’re in the right place.
What Are Digital Products?
Digital products are intangible assets that can be created once and sold repeatedly without restocking inventory. They're typically delivered electronically as downloads or online access, making them perfect for passive income generation.
Quick Definition List:
Digital Products: Downloadable or online-accessible items sold without physical inventory
Passive Income: Revenue that continues to generate after the initial work is complete
Low Overhead: Minimal ongoing costs after product creation
Scalable Business: Ability to sell to unlimited customers without additional production costs
I've put together this list of 50 digital products that real people (just like you and me) are selling right now. No fancy equipment or massive budgets required; just your skills, a computer, and a bit of determination.
Educational Products
1. Online Courses - Create comprehensive courses in your area of expertise, from digital marketing to pottery. Best platforms: Teachable, Udemy, Thinkific, Podia. Earning potential: $500-$10,000+/month depending on niche and marketing
2. Ebooks - Write informative guides on niche topics that showcase your knowledge. Best platforms: Amazon KDP, Gumroad, your own website. Earning potential: $200-$5,000+/month with multiple titles
3. Tutorials - Develop step-by-step instructions for specific skills or software. Best platforms: Skillshare, Udemy, YouTube Premium. Earning potential: $100-$3,000/month depending on complexity and demand
4. Worksheets - Design educational materials that help people practice new skills. Best platforms: Etsy, Teachers Pay Teachers, Gumroad. Earning potential: $200-$2,000/month with a collection of worksheets
5. Educational Printables - Create downloadable resources for students, teachers, or parents. Best platforms: Etsy, Teachers Pay Teachers. Earning potential: $300-$3,500/month for quality printables
6. Study Guides - Compile essential information for standardized tests or academic subjects. Best platforms: Gumroad, Etsy, your own website. Earning potential: $200-$2,500/month for in-demand subjects
7. Lesson Plans - Develop ready-to-use plans for teachers or homeschooling parents. Best platforms: Teachers Pay Teachers, Etsy. Earning potential: $200-$3,000/month with comprehensive plans
8. Video Lectures - Record in-depth explorations of specialized topics. Best platforms: Skillshare, Podia, Teachable. Earning potential: $300-$5,000/month with a series of lectures
9. Language Learning Materials - Create resources for people learning new languages. Best platforms: Gumroad, Etsy, LinguaLift. Earning potential: $200-$4,000/month for comprehensive materials
10. Webinar Recordings - Package and sell recordings of your live educational sessions. Best platforms: Kajabi, Podia, your own website. Earning potential: $500-$3,000/month depending on niche expertise
Creative Products
11. Stock Photography - Sell your high-quality photos on marketplace platforms or your own site. Best platforms: Shutterstock, Adobe Stock. Earning potential: $200-$6,000/month with a large portfolio
12. Digital Art - Create and sell original artwork or illustrations. Best platforms: Etsy, Creative Market. Earning potential: $300-$5,000/month depending on style and marketing
13. Fonts - Design unique typefaces for designers and businesses. Best platforms: Creative Market, MyFonts, Design Cuts. Earning potential: $500-$10,000/month for popular font families
14. Lightroom Presets - Create photo editing presets for photographers. Best platforms: Creative Market, Etsy, your own website. Earning potential: $200-$3,000/month with a collection of preset packs
15. Photoshop Actions - Develop time-saving actions for graphic designers. Best platforms: Creative Market, Envato Market, FilterGrade. Earning potential: $300-$2,500/month for quality action sets
16. LUTs (Look-Up Tables) - Create color grading presets for videographers. Best platforms: FilterGrade, Sellfy, Creative Market. Earning potential: $200-$2,000/month for professional-grade LUTs
17. SVG Files - Design vector graphics for crafters and DIY enthusiasts. Best platforms: Etsy, Creative Market, Design Bundles. Earning potential: $300-$4,000/month with a diverse collection
18. 3D Models - Create assets for game developers, architects, or 3D printing enthusiasts. Best platforms: TurboSquid, CGTrader, Unity Asset Store. Earning potential: $500-$7,000/month for high-quality models
19. Audio Files - Produce sound effects, music, or audio samples. Best platforms: AudioJungle (Envato Market), Pond5, Epidemic Sound. Earning potential: $200-$5,000/month with a substantial library
20. Design Templates - Create templates for social media, presentations, or websites. Best platforms: Creative Market, Canva Templates, Etsy. Earning potential: $400-$6,000/month for trending designs
Tech and Software Products
21. Mobile Apps - Develop useful or entertaining applications for smartphones. Best platforms: App Store, Google Play, Amazon Appstore. Earning potential: $1,000-$50,000+/month for popular apps
22. WordPress Themes - Design premium themes for WordPress websites. Best platforms: ThemeForest (Envato Market), Creative Market, Themify. Earning potential: $1,000-$20,000/month for well-supported themes
23. Website Templates - Create professional HTML/CSS templates. Best platforms: ThemeForest, TemplateMonster, Creative Market. Earning potential: $500-$10,000/month for modern, responsive designs
24. Plugins - Develop add-ons that extend functionality of popular platforms. Best platforms: CodeCanyon (Envato Market), WordPress.org, Shopify App Store. Earning potential: $800-$15,000/month for solving common problems
25. Software Tools - Build specialized software that solves specific problems. Best platforms: Gumroad, AppSumo, ProductHunt. Earning potential: $1,000-$30,000+/month for unique, valuable tools
26. Scripts - Write code snippets that automate tasks for developers. Best platforms: CodeCanyon, GitHub Marketplace, Gumroad. Earning potential: $300-$5,000/month for time-saving scripts
27. Browser Extensions - Create useful add-ons for web browsers. Best platforms: Chrome Web Store, Firefox Add-ons, your own website. Earning potential: $500-$10,000/month for popular extensions
28. API Access - Develop and sell access to specialized APIs. Best platforms: RapidAPI, your own website. Earning potential: $1,000-$20,000+/month depending on utility
29. Chatbots - Design conversational AI for businesses. Best platforms: BotStar Marketplace, ManyChat, your own website. Earning potential: $800-$10,000/month for sophisticated bots
30. UI Kits - Build comprehensive collections of user interface elements. Best platforms: UI8, Creative Market, Gumroad. Earning potential: $500-$8,000/month for comprehensive, on-trend kits
Business and Professional Resources
31. Resume Templates - Design professional templates for job seekers. Best platforms: Etsy, Creative Market, your own website. Earning potential: $300-$5,000/month for standout designs
32. Business Plan Templates - Create frameworks for entrepreneurs. Best platforms: Etsy, Shopify, SendOwl. Earning potential: $400-$6,000/month for comprehensive templates
33. Email Templates - Write effective templates for sales, marketing, or customer service. Best platforms: Gumroad, ThemeForest, your own website. Earning potential: $300-$4,000/month for high-converting templates
34. Social Media Strategy Guides - Develop comprehensive strategies for businesses. Best platforms: Gumroad, Payhip, Podia. Earning potential: $500-$7,000/month for platform-specific guides
35. Legal Document Templates - Create contract templates and legal forms (with appropriate disclaimers). Best platforms: Etsy, Creative Market, LegalZoom Marketplace. Earning potential: $600-$10,000/month for professional-grade templates
36. Proposal Templates - Design professional templates for freelancers and agencies. Best platforms: Creative Market, Etsy, your own website. Earning potential: $400-$6,000/month for customizable templates
37. PowerPoint/Keynote Presentations - Create premium slide designs for professionals. Best platforms: Creative Market, GraphicRiver (Envato Market), Slideshop. Earning potential: $500-$8,000/month for polished presentation templates
38. Excel/Spreadsheet Templates - Build financial models, budgets, or trackers. Best platforms: Etsy, Gumroad, AppSumo marketplace. Earning potential: $400-$7,000/month for advanced spreadsheets
39. Lead Magnets - Develop high-value content businesses can use to attract prospects. Best platforms: Gumroad, SendOwl, your own website. Earning potential: $300-$5,000/month for conversion-optimized magnets
40. Analytics Dashboards - Create custom reporting templates for marketers. Best platforms: Gumroad, ThemeForest, Sell Digital. Earning potential: $500-$8,000/month for data visualization tools
Lifestyle and Personal Development
41. Meal Plans - Create nutritional guides for different dietary needs. Best platforms: Etsy, Gumroad, your own website. Earning potential: $400-$7,000/month for specialized diets
42. Workout Programs - Design fitness routines for various goals. Best platforms: Gumroad, Sellfy, Podia. Earning potential: $500-$10,000/month for comprehensive programs
43. Journals and Planners - Develop printable journals for productivity or personal growth. Best platforms: Etsy, Creative Market, Shopify. Earning potential: $500-$8,000/month for aesthetic, functional designs
44. Meditation Guides - Create audio meditations or mindfulness resources. Best platforms: Insight Timer, Gumroad, Sellfy. Earning potential: $300-$5,000/month for quality guided meditations
45. Budget Planners - Design financial planning tools for personal finance. Best platforms: Etsy, Gumroad, Shopify. Earning potential: $400-$6,000/month for comprehensive planners
46. Recipe Collections - Compile specialized cookbooks for different cuisines or diets. Best platforms: Amazon KDP, Gumroad, Etsy. Earning potential: $300-$5,000/month for niche recipe collections
47. Wedding Planning Materials - Create checklists, timelines, and templates for wedding planning. Best platforms: Etsy, Creative Market, your own website. Earning potential: $500-$8,000/month for comprehensive bundles
48. Travel Guides - Write insider guides to locations you know well. Best platforms: Amazon KDP, Gumroad. Earning potential: $300-$4,000/month for detailed, authentic guides
49. Home Organization Printables - Design systems for household management. Best platforms: Etsy, Shopify, your own website. Earning potential: $400-$6,000/month for complete organization systems
50. Habit Trackers - Create tools that help people develop positive habits. Best platforms: Etsy, Gumroad, Ko-fi. Earning potential: $300-$4,000/month for effective tracking systems
Getting Started with Selling Digital Products
Choose the Right Platform
Depending on your product and target audience, consider these selling options:
Your Own Website - Platforms like WordPress with WooCommerce, Shopify, or Squarespace give you complete control but require more setup.
Specialized Marketplaces - Platforms that cater to specific niches:
Creative Market - For design assets, templates, and fonts
Etsy - Strong for printables, templates, and digital art
Envato Market - Suite including ThemeForest, CodeCanyon, AudioJungle
Teachers Pay Teachers - Specifically for educational resources
Course Platforms - For educational content:
Teachable - Build your own branded school with marketing tools
Udemy - Large marketplace with built-in audience but lower revenue share
Skillshare - Subscription model, good for creative skills
Podia - All-in-one platform for courses, downloads, and memberships
Thinkific - Robust features for serious course creators
Digital Product Platforms - Streamlined selling solutions:
Gumroad - Simple setup with built-in audience
Payhip - Easy to use with affiliate program features
Sellfy - Specialized in digital product delivery
SendOwl - Focus on secure delivery and marketing tools
LemonSqueezy - Modern platform with strong analytics
Subscription Services - For recurring revenue:
Patreon - Membership platform with tiered benefits
Substack - Newsletter-focused subscription model
Memberful - Membership software for independent creators
Ko-fi - Casual support platform with product sales features
Tips for Success
Start with your expertise - Choose products aligned with your existing skills and knowledge.
Validate your idea - Research market demand before investing significant time in creation.
Focus on quality - High-quality products lead to positive reviews and word-of-mouth marketing.
Create professional branding - Presentation matters, especially for premium-priced products.
Build an audience - Use content marketing, social media, or email lists to reach potential customers.
Price strategically - Research competitors and consider the value you're providing.
Gather testimonials - Social proof can significantly boost conversion rates.
Offer excellent support - Good customer service leads to repeat business and referrals.
Pricing Your Digital Products
Setting the right price for your digital products is crucial for success. Here's how to approach pricing strategically:
Pricing Strategies
Cost-Plus Pricing: Calculate the time investment to create your product, assign an hourly rate, and add a profit margin.
Value-Based Pricing: Price based on the value and results your product delivers to customers, not just your costs.
Competitive Pricing: Research what similar products are selling for, then position yours accordingly.
Premium Pricing: Position your product as high-quality with a higher price point to attract quality-focused customers.
Tiered Pricing: Offer multiple versions at different price points (basic, standard, premium) to capture different market segments.
Pricing Benchmarks by Product Type
Ebooks: $9-$29 depending on length and niche
Online Courses: $47-$997+ depending on depth and subject
Templates/Printables: $5-$50 depending on complexity
WordPress Themes: $39-$99 for standard themes
Design Assets: $15-$200 depending on complexity
Software Tools: $29-$299+ or subscription model
Remember that underpricing can actually reduce perceived value, while strategic premium pricing can increase it.
Marketing Your Digital Products
Creating your product is only half the battle—you need effective marketing to get it in front of customers.
Essential Marketing Channels
Search Engine Optimization (SEO)
Optimize your product pages with relevant keywords
Create content that addresses questions in your niche
Build backlinks from relevant websites
Content Marketing
Blog posts that demonstrate your expertise
Free resources that showcase your quality
YouTube tutorials related to your products
Email Marketing
Build an email list with a relevant lead magnet
Create automated sequences to nurture prospects
Send regular valuable content with occasional promotions
Social Media Marketing
Focus on platforms where your audience spends time
Share valuable tips and insights, not just product promotions
Use visual content to showcase your products
Affiliate Marketing
Set up an affiliate program to incentivize others to promote your products
Provide marketing materials for your affiliates
Offer competitive commission rates (20-50% is common for digital products)
Effective Launch Strategies
Pre-launch: Build anticipation with sneak peeks and early-bird pricing
Launch sequence: Create a series of emails leading up to your launch
Limited-time bonuses: Offer special bonuses for early purchasers
Testimonials: Secure early reviews from beta testers or colleagues
Webinars: Host educational webinars with a soft sell for your product
Frequently Asked Questions
What are the easiest digital products to create for beginners?
For beginners, the easiest digital products to create are typically printables, templates, or short ebooks. These require less technical expertise and can be created using software you're likely already familiar with, such as Word, PowerPoint, or Canva.
How much money can I realistically make selling digital products?
Income varies widely based on factors like your niche, marketing efforts, and product quality. Many successful creators start with $200-500/month and scale to $5,000+ monthly with a portfolio of products and growing audience.
Do I need to be a designer or programmer to create digital products?
Absolutely not! While design and programming skills open certain product categories, many successful digital products require subject matter expertise rather than technical skills. If needed, you can always outsource the technical aspects.
How do I protect my digital products from being stolen?
While no method is 100% effective, you can use watermarks, PDF protection, limited download attempts, terms of service agreements, and copyright notices. Many creators find that focusing on adding unique value is more effective than worrying about piracy.
What if I don't have an audience yet?
You can start selling on marketplaces like Etsy or Creative Market that have built-in traffic, while simultaneously building your own audience through content marketing, social media, and SEO.
How much time does it take to create a digital product?
Timeframes vary dramatically by product type:
Simple printables: 1-3 days
Ebooks: 2-4 weeks
Online courses: 1-3 months
Software/apps: 3-12 months
Do I need to pay taxes on digital product sales?
Yes, income from digital products is taxable in most countries. You'll need to track revenue and expenses, understand applicable sales tax requirements, and report income appropriately. Consider consulting with a tax professional.
Conclusion
Alright, I'm going to level with you—creating your first digital product can feel overwhelming. Trust me, I've been there! When I made my first digital planner, I spent way too much time worrying if anyone would actually buy it. But you know what? People did. And that first sale notification was probably the most exciting ping I've ever gotten on my phone!
The beauty of digital products is that you can start small. Pick just ONE idea from this list that lights you up—something you'd enjoy creating even if you only sold a few copies. For me, that excitement is what carried me through the learning curves and occasional frustrations.
Remember, everyone selling digital products today started exactly where you are right now—wondering if they could really do it. Spoiler alert: you absolutely can.
So, what's it going to be? A cookbook of your grandma's secret recipes? A set of Lightroom presets based on your unique photography style? A guide to your hometown that tourists never discover? Whatever speaks to your heart, that's where to begin.
The digital marketplace is waiting for what only you can create. And I can't wait to see what you come up with!
What will you create first?
